Journal
Long-form writing on AI, leadership, systems, and execution. Less trend-chasing. More real tradeoffs.
Featured · Culture
February 21, 2026 · Erik Zettersten
An Oscar-winning actor geeking out over niche Italian watch design is not cringe. It's the best kind of enthusiast energy.
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Leadership
My career only looks chaotic from the outside. From the inside, it’s one long pattern: find unfinished systems right before they matter, then build under pressure.
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AI Strategy
Anthropic’s new security preview is interesting and useful, but the 'AI replaces security teams' takes are still unserious.
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Gaming
Phil Spencer leaves behind both unfinished promises and undeniable wins. Xbox’s next era has upside, but also a dangerous experience gap at the top.
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AI Governance
A practical operator’s view on AI regulation risk before it becomes a board-level emergency.
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AI Governance
Safety is too often treated as a PR category instead of a measurable engineering discipline.
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If you don’t measure truth, you’re shipping fiction. Here’s how to engineer for reliability.
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Most AI roadmaps are expensive theater. Here’s the brutally practical way to build things that survive production.
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RAG can be useful. It’s not a strategy, and it definitely isn’t magic.
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Leadership
AI-first sounds bold. In practice, most teams are shipping theater. Here’s the operational playbook that actually works.
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Leadership
Speed without standards creates AI chaos. Here’s how to lead teams that move fast and still ship trustworthy systems.
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Most leaders are managing 2025 engineers with 2012 playbooks. Here’s the upgrade.
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Leadership
Many CEOs still hold the title, but boards, investors, and optics now run the playbook.
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Careers
Top builders are drifting toward smaller teams with real ownership, faster feedback, and less organizational drag.
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Economics
Frontier model economics are compressing entry-level engineering work faster than most companies are willing to admit.
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Infrastructure
An enterprise-operator view on OS bloat, reliability drift, and the hidden tax on IT teams.
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AI Strategy
VR didn’t fail because the tech was impossible. It failed because the strategy ignored behavior.
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Gaming
Polish is not the same as joy. Why modern game design too often optimizes systems over soul.
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Gaming
When a 'normal' enthusiast build starts flirting with luxury pricing, the value equation is broken.
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Careers
LAN culture taught debugging, systems thinking, and collaborative resilience in a way modern credential pipelines rarely do.
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Leadership
Parenting strategy for an economy where automation changes faster than school systems.
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